5 Easy Ways To Get Your Small Business Noticed (Did We Get Your Attention?)
You’ve got big ideas for your small business, which is all well and good. But one of the biggest challenges for any new small business is getting noticed; spreading the word that you’re open for business; and marketing your products, services, or brand. These five strategies and ideas can help with marketing your business before, during, and after opening.
1. Register Your Company Name Online
You’ve decided on a business name — now what? Having a website that matches your company name is important; it allows potential customers to find your website — and your business — more easily. Check a domain registrar like GoDaddy or Google Domains to see if the web address is available.
2. Create a Unique Logo and Brand
Standard templates. Generic logos. Stock photos. Sure, they’re easy to pull up on the Internet and simple to use but they probably won’t have the impact you’re hoping for when it comes to your marketing materials. You need to look like a real business, not a fly-by-night company. Through freelance websites such as 99designs and Fiverr you can connect with graphic designers to create a logo, color palette, business cards, and more for your business.
3. Use Online Ads
Google Ads is a good place to start when it comes to advertising your new business. Owing to the search engine’s popularity, businesses generally make an average of $2 in revenue for every $1 spent on Google Ads. To maximize the effectiveness of your ad, include information that users are looking for when they search Google. Example: If someone searches for “unique wedding cakes,” the web page your ad sends users to must emphasize that your business specializes in unique wedding cakes.
4. Set Up Email Marketing
It’s definitely a sign of the times: People who sign up to an email marketing program tend to be the most actively engaged members of your audience. On average, these members read more articles after opening the email and are more likely to buy products or services from your business. Include a button on your website that allows people to sign up for your email campaigns and consider using a free version of MailChimp to build your email list — you can send up to 12,000 emails monthly to as many as 2,000 subscribers.
5. Develop an Elevator Pitch
Your business revenues could be going up if you develop an effective elevator pitch (a speech lasting 30 to 45 seconds). When meeting individual potential customers, presenting to a group, or attending networking events be prepared to tell listeners who you are, describe the type of business you have, and explain why your business is better than the competition.