Renting a Bridal Gown: Save Hundreds on Your Big Day

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Vow To Stay Within Your Wedding Budget:  Save Hundreds By Renting A Bridal Gown 

The truth unveiled:  Brides in America spend an average of $1,631 for a wedding gown, according to The Knot’s 2018 Real Weddings Study. Grooms? They generally tighten the belt and spend considerably less, about $283 on average. In addition to absorbing the price of the wedding dress, you’ll need to have it professionally preserved, which could cost hundreds, and determine where to store it after the big day.  

So why not consider the rental route for your walk down the aisle? It’s a dress you’ll likely wear only once, much like a groom does with a tuxedo, and you’ll find plenty of options to fit your style and personal preferences. Local dress shops often rent out bridal gowns, and stores specializing in black-tie attire or special occasion dresses may have fabulous options you might not have previously considered.  

For example, shops such as Lending Luxury in Tampa, Florida rent bridal gowns for 80% to 90% off retail price; in addition, the rental price includes dry cleaning and insurance. Brides can opt to rent the gown for periods of five, 10, or 15 days.  

Can’t find a local shop that rents wedding dresses? Go online and you can still go all out when it comes to wedding dress style and savings. Rent the Runway offers a breadth of styles at rates ranging from $30 to $400 in sizes from 0 to 22; retail prices for the same selection of dresses could run from $150 to $2,770. Four- and eight-day rental periods are available, and after the wedding the dress can be shipped back via UPS at no additional cost.  

Renting a bridal gown may not be a perfect match for everyone, however:  Bridezillas and super-finicky brides who want a customized gown that reflects their personalized style down to the last detail may want to go the bespoke dress route. And if you’re planning on saving your dress as an heirloom you’ll probably want to purchase it

But for those brides looking to put more money into a fantasy honeymoon, the home of their dreams, or a reception that will be lovingly remembered long after the gown goes out of style, renting a dress makes sense — without taking away from the making of memories. 

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Sandra Murphy

Sandra Murphy

Holds a master's degree in professional writing and has more than 15 years of experience writing for national and international entities.

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